bezold effect

Puzzling Colors: Red Between the Lines

Gianni Sarcone

Colors are not as fixed as they seem. The red you see might not be the same red someone else perceives. Your brain constantly interprets colors based on their surroundings, which can lead to surprising illusions.

Take this experiment inspired by the Munker-White effect: all the gray bars in the striped patterns are actually the same shade. Yet, next to blue lines, they appear bluish; beside mixed colors, they seem to shift tones. This is known as color assimilation—where a color takes on the influence of its neighbors.

The same illusion explains simultaneous brightness contrast. In the wine-pouring examples below, the liquid seems to change color in the glass. But actually, the red remains unchanged.

Here’s a simple animated variant of my project: Hard to believe, but the flow of wine stays the same shade of red all the way—from the bottle’s neck, through the pour, and even inside the glass. It’s only your perception that changes!

Even more striking—when cyan lines replace black ones, the liquid pouring from the bottle is actually gray from start to finish, yet it appears to turn into red wine in the glass. In reality, the red is just an illusion—your brain fills in the missing color where none exists.

🔴 See it for yourself! Fine art prints of my color experiments are available here:
👉 https://www.redbubble.com/shop/ap/166097393

⚠ Copyright Notice: My artworks are protected. Any use must include proper credit and a link to the original source. Commercial use is strictly prohibited.

The Red Mesh Ruse

Gianni Sarcone

With Christmas around the corner, mandarins and oranges start popping up everywhere. In supermarkets, you’ll often find oranges wrapped in red mesh bags. But that choice isn’t just for looks—it’s a clever sales trick.

Why red mesh? It’s a simple way to make oranges seem more appealing to our eyes and brains, even if the fruit is a bit lackluster. Scientists have studied this phenomenon, which they call the “Confetti illusion.” Arriving fashionably late to the scene, they discovered the visual effect caused by the red mesh bag. They’ve given it the grand name “perceptual ripening of oranges,” but let’s be real—it’s just color assimilation doing the work.

Color assimilation is when different hues blend in our perception, changing how we see things. In this case, the red mesh combines with the actual color of the fruit (fig. A), making the oranges look brighter and more appealing (fig. B)—a little trick on the eyes.

Scientists recently confirmed what artists and salespeople have known for centuries: color assimilation can shape how we see things, especially in shopping. The illusion works because most people trust what they see without taking a closer look. But once out of the red mesh, the oranges often aren’t as shiny or ripe as they first appeared.

Curious to learn more about how color influences perception? Check out my color research and visual experiments on my Behance page.

Illusive Color Mixing

Gianni Sarcone

When your brain lies… There is NO yellow, nor red, nor green in the picture below! The only real colors are blue, cyan and magenta. Scientists and artists call these color induction effects “simultaneous color contrast” and “color assimilation”.

Concept taken from my book “Drawing Optical Illusions” (2010).
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