Growing up in a family of artists, my youth was immersed in colors, turpentine, brushes, and rich visual experiences. Art is as natural to me as a second skin. Everything I encounter—whether movies, art exhibitions, newspapers, magazines, the internet, or even the simple act of walking down the street or cooking for a crowd—sparks the beginnings of visual ideas. My main tool for capturing these ideas is a pocket notebook that I always carry with me.
I focus on ideas first, not the tools. As a cross-disciplinary artist, I’m skilled in various mediums and graphic editors. However, what truly matters to me is the final impact of my work; which should strike a balance between emotional resonance and thoughtful reflection.

My work centers on awakening curiosity

Widely considered a leading authority on visual perception, I specialize in optical and kinetic art. I create compelling illustrations and visual content for a wide range of clients, including publishers, editors, curators, agencies, and art print manufacturers. I also own the largest database of original optical illusions, showcasing a variety of effects related to vision. Some of my award-winning artworks are permanently exhibited in museums and galleries worldwide.