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Inspiration for the
eye and the mind

Wonder is the mover of the world. Wonder, imagination and inventiveness are the cornerstones of a meaningful life. Each helps to stimulate our mind to assure us of a fulfilling day, every day.

portrait Gianni Sarcone

I am an experienced author and visual artist keen about communication. I love to work with brands, publishers and agencies to develop strong content, creative campaigns, and engaging products.

My creations prompt the audience to look beyond what seems obvious, to think and to see outside of the box.

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Do not hesitate to pay a visit to my online galleries:

Fine Art America
Medium Behance


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Click a button below to get more information about my published books:

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World Cat

Ambigrams, Visual Wordplays

An “Ambigram” is a particular typographical word (or group of words) that may be defined as an 'amphibian' visual creation because it occupies at the same time two different reading/meaning planes of a page. The distinctive feature of an Ambigram is that it remains unchanged even when inverted, or reveals the coexistence of a second word when either it is reoriented (by rotation or reflection) or when you simply change your vantage point.

Chump MatchesAmbigrams may, in many respects, be compared to the art genre Cubism as you can see and interpret several sides of an object in just 2 dimensions. For most artists, ambigrams are a kind of experimentation and merging of calligraphy/typography and optical illusions. Ambigrams were certainly known in the past. One of the earliest recorded examples is the ‘Chump matchbox’ design published in the magazine Strand within the year 1908.

Types of ambigrams

• The most common type of ambigrams is the “rotational ambigram”. One form is a word or phrase written in such a way that it appears identical even when it is read upside-down. The other form of rotational ambigram is a word or phrase written in such a way that a second different word appears when it is rotated upside-down.

• Another common type of ambigrams is the reflected or “mirror ambigram” which can be symmetrical with respect to a horizontal (lake reflection) or vertical axis (wall reflection).

• The “figure-ground ambigram” is a particular kind of ambigrams where both positive (figure) and negative (ground or interspace) space read as words.



Ambigrams can be used in many ways, for instance, many companies feature ambigrams or include ambigram designs in their corporate logos to make their brand more intriguing or attractive. Below are some ambigrams samples of my creation that can be a source of inspiration (please, click on the pictures to see them in action!).

Festival, rotational ambigram G. Sarcone Illusions, rotational ambigram Yin Yang, rotational ambigram
Rotational ambigram
G. Sarcone Illusions
Rotational ambigram
Yin Yang
Rotational ambigram
Camilla and the magic glass, rotational ambigram Figure Ground ambigram Power of Love, figure-ground ambigram
Camillla and the Magic Glass
Rotational ambigram with a surprise!
Figure / Ground
Figure-ground ambigram
Power of Love
Figure-ground ambigram
Imagine, mirror ambigram Writing - Succinct, mirror ambigram
Mirror ambigram (wall reflection)
Writing... Succinct
Mirror ambigram (lake reflection)

magnifying glassCustom ambigrams can be used as communication or advertising tool in many creative ways. Contact me today to discuss a possible application for your company.

magnifying glassSEE ALSO:
Autokinetic Illusions, Kinegrams, Müller-Lyer Illusion

Langdon, John. Wordplay, Harcourt Brace Jovanovich Publishers, 1992.

Sarcone's work on Behance

Sarcone, Gianni A. "Ambigrams, Visual Wordplay." From Sarcone’s Studio -- A Sarcone & Waeber Web Resource. http://giannisarcone.com/Ambigrams.html

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This work by Gianni A. Sarcone is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Permissions beyond the scope of this license may be available at https://www.giannisarcone.com/Copyright.html.